Where thoughtful engineering meets tasteful design.
Root & Render is a modern digital studio that helps small, local businesses establish a strong foundation online — and then grow from it.
The name says it all. Root is the stability, the fundamentals, the infrastructure. Render is the craft, the design, the act of bringing ideas to life. We believe you need both.
Too many small businesses get handed a pretty site on a shaky foundation — or a solid build that looks like it was designed by an engineer. We exist in the overlap: the place where technical rigor and visual taste reinforce each other.
We work with local businesses, independent studios, and small organizations who need a real web presence — not a template with their logo dropped in. We build the foundation first, then render it into something that truly represents you.
How we work
The principles that guide every project.
Root first, then render
We start with the fundamentals — infrastructure, performance, accessibility. The craft and polish come after the foundation is sound.
Engineering + design, together
We don't hand off a design and hope the build matches. Engineering and design work side by side from day one.
Built to grow from
Every site we build is a starting point, not an endpoint. The architecture should support where you're going, not just where you are.
Local businesses deserve great tools
Enterprise companies have entire teams. You deserve the same quality of engineering and design — scoped to fit your reality.
Longevity over trends
We choose tools and patterns that age well. Your site should feel current in three years, not three months.
Clarity over cleverness
In our code, our design, and our communication. If it needs a paragraph to explain, we simplify it.
Who we are
Henry Lee
Founder
Over a decade in tech — building products, shipping code, and solving problems at scale. Root & Render is how I bring that experience back to my local community.